WHAT DO WE AT ROCHE DIABETES CARE GET OUT OF IT?
The programme’s crucial success criterion is to keep the diabetics within the zone, and this isn’t just a new project – it’s our strategy.
The programme strengthens our competitiveness because our unique payment model forces us to take responsibility for the end result and not just the means. In other words, we create greater value for our stakeholders by making a greater effort for the well-being of the diabetic, by supporting, motivating and educating them to raise their overall (health) condition in their daily lives, and not just to improve their blood sugar levels.
At the same time, we can target our development, and therefore learn what we need to use resources on and what we do not need to use resources on, in regards to value creation for both diabetics and the municipality. We can use the data we collect for the innovation of products and services, and we can attract the most skilled specialists in the field.